Accelerate feature deployment
Accelerate delivery of features to your app through controlled release by mitigating risks. Release features to subset of audience segments and make larger rollout or roll back decisions based on real time feedback. Separate feature rollouts from regular release cycles.
User segments can be defined based on demographic, contextual and behavioral attributes. Alternatively features can be rolled out to certain percentage of the entire user base. Key Performance indicators can be defined for each feature and client side code instrumented to measure the results.
Adapt application based on context
Application behavior, user interface, messages (push notifications, in-app messages) can be customized for specific audience segments. For example, app background can be changed based on user location. This user personalization results in higher engagement of users with the application.
A / B test features
Gain confidence by experimentation. Two variants of application features can be compared against each other by rolling out both at the same time. Decisions can be made based on hard data.
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